UN commits mass Smurficide -- in new PSA

[rugrats1]

Maybe if the explosions looked more real and caused some arms and legs to go flying.

That's exactly what the ad agency that produced the PSA wanted, but UNICEF nixed the idea, in the name of good taste. In the E! article:

Julie Lamoureux, account director for Publicis, the ad agency that created the campaign, says the original concept included even more graphic imagery of weapons of mass Smurfstruction.

"We wanted something that was real war--Smurfs losing arms, or a Smurf losing a head--but they said no," she told the Telegraph.