07-26-2004, 11:32 AM
Ok I normally do not get like this, but what I just watched on 60 minutes tonight pissed me off. Did any body see it? They had a story that dealt with what the called "Undercover Marketing" Let me tell you first of that we were one of the first test groups for this type of marketing. They used "Cowboy Beebop" to hit us with. How does "Undercover Marketing" work you ask I'll explain.
Here is one stradgey. Sony did this one they hired actors and then paired them up as couples to patrol the streets of New york as "tourist". Out on the street they where armed with the latest sony ericsson cell phone and what they called sound bites (for now on will be reffered to as hooks). Here is the scam. The tourist couple is standing on the street you come walking by. (now they are both attractive, but if your a man they send the girl if your woman vise versa) So here you come and one of them walks up and says, "Escuse me could you take are picture." You take the picture, and after words they say "thank you isn't that the coolest thing, the way the phone takes a clean picture" (hook right into your flesh) Then they talk to you for a couple minutes like a polite conversation, till you are intersted and then say, "Well since you like it so much let me get your e-mail and I show the place I got mine. I got a great deal on it." There it is never knowing you were getting pitched too.
Now Can you believe they did this with "Cowboy Beebop" How I'll tell you. They came inside the very place I am talking to you. That is right they came to boards, chat rooms, and other internet hangouts. And this company called http://www.soulkool.com did this to us
[QUOTE]Orginal reported by Morley Safer
Subtle is Elias' weapon of choice. On the day 60 Minutes visited, Soulkool operatives were going undercover on the Internet, promoting the movie "Cowboy Bebop," an animated feature.
Soulkool employees, all of them barely in their 20s, boost the promotion by flooding Internet chat rooms and message boards with rave reviews for the movie.
Soulkool does not mention any professional affiliation, so the kids who read their messages have no idea they're talking to a paid marketer, hired to plug the movie. And it's not just Soulkool employees who are doing the plugging[QUOTE]
What the Fuck...!?! That would piss me off if one of you someone who I thought was a friend telling me about a good anime, movie, or what have turned out be nothing more than a Pusher (I wanted to say Drug Dealer) I would go Vicious on that ass...
Here is the whole 60 minutes story. Click Here
Sorry If this needs to go into the rants ...
Here is one stradgey. Sony did this one they hired actors and then paired them up as couples to patrol the streets of New york as "tourist". Out on the street they where armed with the latest sony ericsson cell phone and what they called sound bites (for now on will be reffered to as hooks). Here is the scam. The tourist couple is standing on the street you come walking by. (now they are both attractive, but if your a man they send the girl if your woman vise versa) So here you come and one of them walks up and says, "Escuse me could you take are picture." You take the picture, and after words they say "thank you isn't that the coolest thing, the way the phone takes a clean picture" (hook right into your flesh) Then they talk to you for a couple minutes like a polite conversation, till you are intersted and then say, "Well since you like it so much let me get your e-mail and I show the place I got mine. I got a great deal on it." There it is never knowing you were getting pitched too.
Now Can you believe they did this with "Cowboy Beebop" How I'll tell you. They came inside the very place I am talking to you. That is right they came to boards, chat rooms, and other internet hangouts. And this company called http://www.soulkool.com did this to us
[QUOTE]Orginal reported by Morley Safer
Subtle is Elias' weapon of choice. On the day 60 Minutes visited, Soulkool operatives were going undercover on the Internet, promoting the movie "Cowboy Bebop," an animated feature.
Soulkool employees, all of them barely in their 20s, boost the promotion by flooding Internet chat rooms and message boards with rave reviews for the movie.
Soulkool does not mention any professional affiliation, so the kids who read their messages have no idea they're talking to a paid marketer, hired to plug the movie. And it's not just Soulkool employees who are doing the plugging[QUOTE]
What the Fuck...!?! That would piss me off if one of you someone who I thought was a friend telling me about a good anime, movie, or what have turned out be nothing more than a Pusher (I wanted to say Drug Dealer) I would go Vicious on that ass...
Here is the whole 60 minutes story. Click Here
Sorry If this needs to go into the rants ...